Part 3: Your Displeased Customers

You’ve reached the last section of our three-part blog series! So far, we’ve covered your equipment and reporting and asked tough questions to help you decide if it’s time to make a necessary point of sale upgrade. If you’re still unsure if the topics covered have justified making the change, in this segment we’ll be examining the most important aspect of your business; your customers.
Your customers hold the power over your revenue and your reputation, having displeased customers and receiving constant complaints will diminish your enterprise. We know purchasing a new point of sale system and implementing it throughout your venue (or multiple entities) is a big change. That’s why we’re covering all of our bases to make sure you feel comfortable and confident in your decision.

The Challenge

How is the overall feeling at your venue? Do you get complaints at almost every event? It’s no secret the key to a successful business comes straight from the source, your guests. Even the smallest of dilemmas in your space can have an effect for days, months or years to come.
Imagine this scenario: your guest decides to make a purchase during the halftime rush at the on-premise register, they wait 25 minutes to get their food (missing key moments from the event), then they finally get their order and it’s missing three items. This happens way more than we’d like to admit. Now, that customer is not only upset he missed part of the event, but the order is wrong and valuable time and resources are wasted on both ends. He will be reluctant to return to your venue and will probably share the story.
If instances like this keep occurring in your venue, it’s time to make a change. Adding in modernized, efficient technology to your space will ensure small errors like the one above won’t happen. And it’s usually the smallest mistakes that cause the most grief for your guests.

The Solution

Your customers come to your venue expecting top notch service and an experience that will provide memories for years to come. Your point of sale system has the ability to provide efficiency in service, a smooth flow throughout your venue, and allow guests to stay in their seats during key plays or moments.
At Appetize, we provide cutting edge technology that is geared for making the guest experience the most optimal at your venue. With self-serve kiosks, your guests can make orders on their own, leading to larger order sizes. Hawkers and handhelds gives your staff the flexibility they need to move about the venue taking orders and letting guests remain seated. And our mobile ordering, has an easy-to-use interface and is customizable to your brand so your guests can make orders on their smartphones and reduce line times.
An upgraded point of sale software has the potential to reshape your venue and create the ultimate experience for your guests. From updating the equipment to managing your reports to improving the guest experience, your venue’s success is dependant on a state of the art point of sale system. With this blog series, we hope you were given the tools needed to take the plunge and upgrade your system.
Still deciding if you should make the switch? We’d love to help! Call our Sales team and a representative will assist you: 1.877.559.4225, or email: sales@appetizeapp.com. Learn more about Appetize here: https://appetizeapp.com/