Sacramento Kings

Case Study

ABOUT THE KINGS

The Sacramento Kings are a professional basketball team based in California’s capital city, and one of the oldest operating professional basketball franchises in the nation. The Kings played home games out of the Sleep Train Arena until 2016, when they moved to Golden 1 Center in downtown Sacramento.

• Improve old, outdated system

• Streamline order and delivery process

• Increase check averages

• Ensure quality guest experience

• Outfit Sleep Train Arena with new, user-friendly mobile ordering system

• Allow guests to order from their seats

• Streamline order system for faster prep and delivery

• 20% increase in sales transactions

• 15% faster order turnaround time

• 30% higher average check

“Now our concession stands have the latest technology. We’re excited to incorporate Appetize’s innovative solutions at our new arena, Golden 1 Center.”

Chris Granger, President, Sacramento Kings

1.

THE CHALLENGE

With millions of guests attending games and purchasing concessions at their venue every year, the Kings needed a more capable and efficient order and delivery system that ensured their fans wouldn’t miss a second of the action.

2.

THE SOLUTION

Appetize implemented a mobile-ordering solution that allows guests to order, pay and receive a receipt all from their smartphones. Guests can stay comfortably seated while they choose the items they want delivered, and are motivated to make purchases more frequently as they aren’t missing any of the event while they order.

3.

APPETIZE APPROACH

Appetize outfitted the Sleep Train Arena with over 100 POS units, an inventory module and a simple mobile ordering solution. We put faster, easier-to-use interfaces in front of operators and gave managers more controls and insights to manage their arena quickly and efficiently, all while improving the fan experience with a faster, more automated service.

4.

RESULTS

The Sacramento Kings saw a 15% faster order turnaround time, a 30% higher average check size, and a 20% increase in overall sales transactions by utilizing Appetize’s mobile ordering application. As a result of the success they saw at Sleep Train Arena, the Sacramento Kings outfitted their new state-of-the-art arena, Golden 1 Center, with our Point of Sale terminals.

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