Whether you’re in the market for a new point-of-sale system or want to add on features to your current payments process, it’s important to never lose sight of the most important factor: your customers. As more and more businesses are upgrading their payments processes with iOS functionality and cloud-based technology, customer facing displays are becoming the norm. So, what is a customer facing display (CFD)? And more importantly, why does your business need one? We’re going to take a closer look at the popular flip-to-sign feature and how a customer facing display can boost your return on investment.

What is a customer facing display?

Customer facing displays are extremely common amongst retail stores, fast casual restaurants and various other enterprise businesses. It’s part of the point of sale terminal that faces outbound for the customer, allowing you to display itemized order information, tipping, and digital signature to your customers.
With our products, two main features of CFD is flip-to-sign and two displays on our fixed POS terminals. Our flip-to-sign model allows the monitor to flip from the staff point of view to the customer. With a fixed system, two monitors are on the device, one facing the customer and the other facing the staff.

How can you increase your ROI with it?

We’ve learned that when businesses put some of the payment control in the hands of their guests, whether it’s with self-serve kiosks or CFDs, revenue increases. When you incorporate customer facing displays into your venue, the customer experience improves because the trust levels are higher with more accurate purchases. Your customer’s wallet, and the environment, will benefit by you providing a digital receipt to their phone or email, rather than a printed copy.
When it comes to restaurants, imagine how much time is saved when the server can expedite the payments process by allowing the guest to check out, swipe and sign all in one shot. The same goes for tipping. The amount of time that is saved when the tip is automated for the guest is crucial to cutting back wait times and increasing tip amounts.

What are your options to implement?

Now that you know customer facing displays have the ability to improve guest experience and increase the return on your investment, learn how you can implement them into your venue. Email us at sales@appetizeapp.com or give us a call at (877) 559-4225 and one of our representatives will assist you!