Ballparks nationwide up their digital game with smart ordering kiosks, enterprise scale, server tablets, mobile ordering and in-seat delivery through Appetize’s intelligent technology

Appetize, the modern point-of-sale (POS) company transforming foodservice and retail transaction technology for major venues at scale, announced today it has launched at four pro baseball stadiums including Yankee Stadium. For the first time, fans from LA to NY, and Boston to Kansas City and Denver, can enjoy a more streamlined concession purchase experience while venue general managers can maximize revenue through Appetize’s state-of-the-art POS products.

In addition to Yankee Stadium, Appetize POS technology is also available in these venues:

  • Rockies: Coors Field  new
  • Royals: Kauffman Stadium – new
  • Angels: Angel Stadium of Anaheim  new
  • Dodgers: Dodger Stadium – 2nd year
  • Mets: Citi Field  3rd year
  • Red Sox: Fenway Park  3rd year

“Appetize has been a great partner that has driven both innovation and efficiency within our operations,” said Mike Morris, CIO of Legends Hospitality, Foodservice Provider for Yankee Stadium. “Using Appetize has helped us to enhance the fan experience by providing more flexible ordering and payment solutions that improve the speed of service to our customers.

Appetize helps solve problems that venue managers have struggled with due to outdated POS systems. These systems lag behind in processing orders at peak volume, especially during live events, and struggle with adapting to the latest payment formats like Masterpass, Apple Pay, EMV and other venue specific currencies.

“Our transformative POS technology has gained massive traction nationwide, including triple digit percent growth year-over-year since launch in 2011. We are now poised to seize market leadership,” said Kevin Anderson, chief strategy officer, Appetize. “In every venue Appetize launches, GMs see immediate revenue growth, a vastly improved guest ordering experience, massive cost savings and turnkey profit increase.  That capability is driving our strong referral and aggressive momentum across the major venue concessions market.”

Appetize powers the next generation of concessions tech for entertainment, sports, education, professional and commercial events and venues.  The company’s advanced features include cloud-based, back-of-house inventory management that enables inventory tracking down to each slice of cheese and leaf of lettuce and updates that data live.

Yankee Stadium is launching Appetize’s full technology stack, powering all its POS terminals, server ordering tablets and VIP in-seat ordering platforms. Built on the latest mobile operating systems for iOS and Android, Appetize delivers staff training, device integration, and end-to-end facility implementation for big time venues and live events.

Backed by private equity investment from Shamrock Capital, Appetize launched in 2011 and has quickly grown its technology to serve the country’s largest venues including NFL teams such as the Vikings and Texans, amphitheaters, college campuses, convention centers and other organizations, venues and retail destinations. Appetize is quickly outpacing systems from traditional competitors including Oracle Micros, Agilisys and NCR.

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