When in the market for a new point of sale system, a few main buying points to look out for are product durability, intuitive software and state-of-the-art inventory tracking. A component of a payments system that tends to get put on the back-burner is the incorporation of logos and customized branding. It’s no secret that targeted marketing for your business gives you the ability to keep your brand in the minds of your guests. Here are ways you can implement your branding into your payment processes within your venue.
The incorporation of mobile ordering throughout your venue not only enhances the guest experience, but also acts as a great marketing tool for your business. Appetize allows clients to implement logos and custom branding into the mobile app, so when guests are making purchases they continuously see your branding. With any smart marketing strategy, your name and logo should be top of mind with everything you do. Don’t underestimate the power of your point of sale platform.
Digital Menu Boards
We’ve all seen it, customers in line staring at the digital menu boards – trying to decide on the right order for them. Why not take that opportunity to get in front of your customers’ eyes? With modernized digital menu boards, you not only have the ability to show off your logo and branding, but also any partner or sponsor advertising, as well.
In addition to the mobile app, self-serve kiosks can also enhance your marketing efforts by allowing you to brand the product. As guests step up to the kiosk to make their purchase, your business’s logo and customized branding can be embellished on the kiosk itself. What better way to showcase your innovative point of sale system and also get your brand in front of your guests?
Simply adding a logo to your receipts can do a lot to help make your brand more identifiable and promote your business. Plus, adding or changing your logo and company info on a receipt can be done with the push a button using a modern point-of-sale system. Instantly communicate pertinent information – and stand out in your customers’ wallets – by giving your receipts some personality.
Customer Facing Displays
The displays that your customers see when they sign for purchase or swipe their cards have a powerful impact in your branding, as well. Whether your venue uses flip-to-sign methods or dual-screen POS terminals, the customer facing displays are showcased all-day or all-event long at your venue – showcase your brand!
Interested in elevating your branding within your venue? Email us at firstname.lastname@example.org or give us a call at (877) 559-4225 and one of our representatives will assist you!