PR Spotlight from TechSpace!

15 Los Angeles Food Startups Worth Following

Appetize was mentioned as one of 15 to follow!  Read more here.

Appetize is specialized payment platform for food and beverages at live concerts and sports events. The platform has an extremely reliable point of sale solution that cuts down on transactions times and is used in venues such as Madison Square Garden and Lincoln Financial Field. Using the mobile app, customers can order drinks, food or merchandise from their phones, cutting down on waiting time and making for a more efficient experience.

Vikings’ U.S. Bank Stadium To Feature 600 Tablets From POS Vendor Appetize

Read more from our friends at Sports Business Daily here!

The Minnesota Sports Facilities Authority has signed a deal with point-of-sale vendor Appetize to supply 600 tablets for U.S. Bank Stadium, the Vikings’ new venue opening in August. The agreement, valued at more than $1.5M, is tied to the largest installation of mobile cash registers at a sports facility, according to principals involved in the transaction. The equipment involves a combination of 500 Android-based tablets for fixed concession stands and 100 iOS-based handheld units for portable carts, waitservice and a fleet of self-ordering kiosks, said Kevin Anderson, founder of Appetize, a five-year-old tech firm. Concessionaire Aramark will have the flexibility to shift the 15 self-ordering units to sit next to fixed stands on the main concourse experiencing the highest volume of business as a “line-busting” maneuver with pickup windows dedicated to those portable units, Anderson said. Aramark will use heat-mapping technology to determine the busiest stands in need of self-ordering kiosks to supplement the fixed locations. Appetize’s system is part of VenueNext’s mobile platform and stadium officials expect to open the building with mobile ordering of food and drink from a limited number of seats, Anderson said. The Vikings are Appetize’s third NFL facility behind EverBank Field and the Dolphins’ venue. Appetize also has deals with MSG and the NBA Kings’ new Golden 1 Center, among other sports venues. The company also has agreements with multiple Live Nation amphitheaters. Its investors include Guggenheim, which owns the Dodgers; the York family, which owns the 49ers; WME exec Marc Geiger; and Roar Entertainment.

PR Spotlight: Appetize scores POS deal for US Bank Stadium

Read the article from LA Biz here!

Los Angeles may have its own NFL team now, but the Appetize crew are big Minnesota Vikings fans. The Santa Monica, California, startup has been selected as the point-of-sale solution for the team’s new home at the U.S. Bank Stadiumin downtown Minneapolis. The deal, worth upward of $1 million according to industry sources, marks the largest-ever tablet POS rollout under one roof.

Under the agreement, Appetize will install more than 600 POS devices — 500 fixed Android tablets and 100 iOS mobile units — to outfit all of the stadium’s concessions, premium and portable areas. With capacity for 73,000, U.S. Bank Stadium will hold 9,000 more fans than the old Metrodome, but in addition to Appetize’s user-friendly interface that decreases transaction times, the new venue aims to keep waits down with a couple of line-busting innovations: Roaming self-serve kiosks can be set up wherever queues are longest, and the Vikings app will offer mobile ordering for concessions and merchandise that fans can pick up or have delivered to their seats.

“Appetize offered the best and most innovative solution for our visitors to be able to find and purchase food and beverages quickly and easily in U.S. Bank Stadium,” said Michele Kelm-Helgen, chair of the Minnesota Sports Facilities Authority, which owns and operates the new stadium, in a statement. “This efficiency is important because it allows visitors to all of our different events [to] spend more time enjoying what they came to see rather than standing in line.”

Though only four years old, Appetize snagged the U.S. Bank Stadium deal over legacy POS providers including Micros thanks in part to its relationship with Aramark, which is providing foodservice at the venue. But Kevin Anderson, VP of business development at the startup, told me that the company’s ability to “future-proof” its investment and “innovate long-term” sealed the deal for the “tech-forward” stadium.

In addition to buying the hardware bundle as well as installation and training services, the venue pays an annual software license to Appetize. The startup will be working with two local businesses to deliver and support the POS system: Dougherty Employment Services, a woman-owned company based in Edina, Minn., for installation and day-of event support, and Jade Logistics, a minority-owned company in St. Paul, Minn., for transportation logistics, temporary storage and equipment staging.