Featured: Star Spotlight with Appetize

Read more from this highlight on Star Micronics’ POS blog here!

What does Appetize do?

Appetize is a modern enterprise point of sale platform that is specific for sports and entertainment, education, and professional industries. Designed from the bottom up with multi-site and multi-business units in mind, Appetize is deployed in over 15,000 business units with the most complex setups. Offered with a full site of features, Appetize offers a simple solution for mobile ordering and accepts payment methods of cash, credit, EMV, NFC, Apple Pay, RFID, Bluetooth, and many more.

How is Appetize working with Star Micronics?

Appetize works with Star Micronics’ printer peripherals including the TSP650IIBTi desktop receipt printer and the SM-S230i portable receipt printer. Appetize has Star printers in nearly all of their enterprise locations. To name a few, Appetize and Star provide POS solutions for the Golden 1 Center (home of the Sacramento Kings), U.S. Bank Stadium (home of the Minnesota Vikings), over 40 Live Nation properties, and many more.

How has Appetize teamed up with Star and Elo?

Appetize is also bundling their point of sale solution and Star peripherals with the Elo I-Series. This bundle appears mostly in bar, concession, and restaurant environments where hardwired functionality is needed.

The Appetize, Star, and Elo bundle provides a simple, fully integrated POS that includes a touch screen monitor for Android. This solution, with the I-Series flip-stand, can transform into a fully functional self-service kiosk, or used as a traditional point of sale system.

“We work with Star because it combines the best of modern and enterprise on the hardware side,” says Kevin Anderson, Chief Strategy Officer at Appetize. “When it comes to printers and the types of environments that Appetize is typically in, which is high pressure and high volume, we need a hardware that is reliable”

Appetize + George M. Steinbrenner Field!

The Appetize team is excited to announce our partnership with the George M. Steinbrenner Field! Located in Tampa, Florida this 31-acre complex is home to the New York Yankees during spring training and the Yankees class A affiliate Tampa Yankees during the summer. Steinbrenner Field is kicking off the season deploying 100 POS in their newly renovated clubs, concessions and team store.

Appetize Scores at Super Bowl LI!

Super Bowl LI was nothing short of exciting, and Appetize was honored to be a part of the action, providing the Food & Beverage Point of Sale Solution for three major Super Bowl events: NFL Experience at George R Brown Convention Center, Super Bowl LIVE in downtown Houston and NRG Stadium! A combination of Appetize’s traditional POS terminals and Handheld devices were used to decrease customer wait time and allow fans to not miss a minute of the game!

Appetize + Overland Park Convention Center

The Appetize team is excited to announce our partnership with the Overland Park Convention Center! The OPCC sits on a 26-acre site in Overland Park, Kansas and hosts a wide range of events throughout the year. The convention center is utilizing both our POS solution for concessions as well as our handheld solution to provide vendors at trade shows and events the ability to order right from their booth!

The Berry Center + Appetize

This week on the blog, we are excited to announce our partnership with the Berry Center! The center is a multi-purpose sports complex and is located in Cypress, Texas. The Berry Center is taking advantage of Appetize’s solutions for concessions and providing fans with modern solutions for their game day experience!

Appetize Partners With The Amarillo Civic Center Complex!

This week we are thrilled to announce our partnership with the Amarillo Civic Center! This multi-purpose convention center is located in Amarillo, Texas and is equipped with 9 spacious venues that can be used to host trade shows, concerts and everything in between. The Civic Center Complex is taking advantage of Appetize’s solutions for concessions to provide its patrons with fast and efficient service. We look forward to working with them!

For more information about the Amarillo Civic Center, visit amarillociviccenter.com

United States Tennis Association + Appetize


Appetize is excited to announce our partnership with The United States Tennis Association! The USTA has selected Appetize as the Point of Sale solution for the brand new National Campus located in Orlando, FL.  The campus features over 100 courts and is utilizing our solution for concessions, handheld ordering and retail. 


Point of Sale Platform Appetize Closes $20MM Investment from Shamrock Capital Advisors and Oak View Group

Tablet, Cloud-Based POS Company Lands Private Equity Investment to Replace Legacy POS Systems at Sports and Entertainment, Professional, and Education Businesses

LOS ANGELES, CA (December 20, 2016) – Appetize, the next-generation Point of Sale (POS) platform, announced today that it has raised over $20 million in funding led by Los Angeles-based private equity fund, Shamrock Capital Advisors.  Tim Leiweke and Irving Azoff’s Oak View Group participated in the round, along with follow-on capital from several current investors.  Shamrock Partners Andy Howard and Alan Resnikoff join Appetize’s board and Tim Leiweke joins as a board observer.

“Point of purchase as it relates to overall guest experience is a pivotal area of focus for our industry and Appetize represents a powerful force of innovation in the space,” added Tim Leiweke, OVG Founder and CEO. “This is the future of our industry and Appetize is way ahead of the game. Their platform creates impactful business efficiencies for facility operators while also giving the fans an elevated and far more convenient way of making purchases during their favorite live events.”

Appetize will use the funds to expand its team of POS and payment industry veterans to over 150 employees in Los Angeles, New York and Atlanta by mid-2017.  The company’s focus is multi-site enterprise clients including entertainment venues, convention centers, business dining and university campuses, theme parks, travel and leisure, among others.

“We are thrilled to be announcing this infusion of capital from top tier private equity firm and strategic partners, Shamrock Capital and Oak View Group,” said Kevin Anderson, Co-Founder of Appetize. “Appetize has already proven itself as a leader in the Sports and Entertainment vertical and beyond with notable deployments at Live Nation, the world’s largest foodservice companies, iconic venues like Madison Square Garden, and over 400 additional venues.  2017 is going to be another exciting year of exponential growth and innovation.”

“Appetize has deployed over 17,000 units and processed over $1 billion in transaction in 2016 alone,” described Max Roper, Co-Founder and CEO of Appetize.  “We have built Appetize with the enterprise client and scalability in mind, and now with this partnership of Shamrock Capital and Oak View Group, Appetize is positioned extremely well for continued, long-term success.”

“We see Appetize’s combination of explosive growth, differentiated enterprise platform and market leadership as a strong indication of what the future holds for the POS sector,” said Andy Howard, Partner of Shamrock Capital.  “We are thoroughly impressed with the entire Appetize team as they have built the most robust POS platform for enterprise businesses, enabling their clients to see an immediate ROI by giving them real-time access to data and analytics to make game-day decisions.”

Headquartered in Playa Vista, CA, Appetize offers the most robust product set in the POS world, combining dual-platform (Android and iOS) fixed POS, self-serve kiosks, handheld POS, online and mobile ordering, and a robust backend inventory and reporting management tool. The Appetize platform enable a faster, easier to use interface, which has revolutionized how POS is deployed and used and has increased revenues significantly for clients as compared to legacy POS systems — all while providing 99.999% uptime in 2016.


For more information on Appetize, please click here – www.getappetize.com.


About Appetize:

Appetize, the Los Angeles-based Point of Sale company, is serving its modern ordering and payment technology to over 400 enterprises today. Appetize is a fast growing and disruptive technology company that is steadily replacing legacy point of sale systems in the sports and entertainment, education, and professional industries. Appetize redefines the ordering and payment process through its POS, handheld, kiosk, and inventory products for operators, as well as its mobile ordering platform for fans. For more information, visit www.getappetize.com.

About Shamrock Capital Advisors:

Shamrock Capital Advisors, LLC is a Los Angeles-based alternative investment firm with approximately $1.8 billion of assets under management investing exclusively in the media, entertainment, and communications sectors. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Consilio, FanDuel, Giant Creative/Strategy, Isolation Network, Mobilitie, Questex, Recorded Books, Screenvision Media, Silvergate Media and Wazee Digital. For more information, visit www.shamrockcap.com.

About Oak View Group:

Oak View Group (OVG) is global advisory, development and investment company for the sports and live entertainment industries. Based in Los Angeles, OVG is helmed by its CEO Tim Leiweke and backed by Azoff MSG Entertainment. OVG comprises of a sponsorship/partnership company called Narrative, a venture fund/equity division and an Arena Alliance. The Arena Alliance is designed to serve a select group of leading facilities with access to unprecedented scale and resources through sponsorship optimization, untapped revenue streams, insights and access to premier sports and live entertainment content.  For more information, visit www.oakviewgroup.com.


Press Contacts:

Kevin Anderson, Appetize




Andy Howard, Shamrock




Robbie McKay, Oak View Group




Appetize at MGM Park Theater!


Appetize is excited to announce it’s partnership with the MGM Park Theater! The new theater opened this month and features state-of-the-art technologies and an intimate feel to the venue.  MGM Park Theater is utilizing our POS solutions to enhance their guest’s experience and cut down on concession line wait time.